According to Dodge’s Super Bowl Advertisement, 2013 marks the year of the Farmer. I love this ad and apparently everyone else in the country does, too. This ad, in my opinion, was the best Super Bowl ad in years because it hit home. It pierced the heart of America as my Facebook page was on fire with this ad – everyone was talking about it!
This got me to thinking- shouldn’t every year be the year for the farmer? What made this year different was most farmers don’t get the national media attention giving farming a positive outlook. Dodge showed that farming is worthy of the millions of dollars spent for the advertisement. I mean the American farmer feeds the nation and the rest of the world, for that matter. Even as I write this blog, the world population is increasing with an estimated 9 billion people by 2050; and farmers have less land to use!
Every year for the farmer is the year of the farmer, with some good years and some bad years. No matter what the outcome, the farmer still presses onward and continues to find a way to make ends meet and provide food for us as a nation and world. And for many years, this struggle has gone unnoticed until the Dodge ad.
Why media attention now? The farmer was icon in history and now is being reinvented as an icon of our modern American society. I am sure this is due in part to more and more people wanting know where there food comes from. The consumer has become educated. They want to know the farmers and ranchers who produce and grow their food. This new direction in farming has also come at time when people question animal welfare and animal rights, the value of agriculture degrees, organic vs. conventional farming, and the use of GMO’s.
The farmer has a full time job not only on the farm but out in the public. The farmer faces all these subjects listed above every day, every month, and every year. So the next time you see farmer, shake the farmer’s hand, pat them on the back, give them a hug, and say thank you for all you do! Words can’t begin to describe how thankful I am to you and other fellow farmers.